Our Brand Journey
About Us
Dhaaga Life is an Indian handcraft brand creating customised handcrafted bags and accessories; woven with purpose, made with skill, and built to travel the world.
Founded by Usha Borda; a homemaker who became an entrepreneur and grown by her daughters Ishita and Bansari, Dhaaga Life is more than a label. It is a living, breathing movement rooted in women's empowerment, sustainable craftsmanship, and dignified livelihoods.
What We Make
We specialise in bespoke, handcrafted bags and accessories — each piece made to order, built to last, and designed to tell a story. From hand-painted detailing to artisan-stitched silhouettes, every Dhaaga creation is a one-of-a-kind expression of Indian craft.
We offer full customisation for individual buyers, wedding gifting, corporate orders, and wholesale partnerships — making us a go-to destination for those who value originality over mass production.
Our Vision
To build a globally recognised Indian handcraft brand, where every stitch creates opportunity, every product carries culture, and every woman in our community stands tall with independence and pride.
Who Makes It
Behind every Dhaaga product is a community of skilled women ~ urban homemakers, underprivileged artisans, neighbours, and friends; many of whom earned their first independent income through us. Our model is built around flexible, home-based work so women can contribute financially without compromising their responsibilities. Proudly made in India. Ethically crafted. Globally minded.
Wedding & Celebration Gifting
Looking for personalised wedding gifts, trousseau accessories, or bridal favour bags that guests will actually cherish? Dhaaga Life is a trusted name for customised wedding gifting in India; crafting handmade bags, pouches, and accessories tailored to your theme, palette, and story. Whether it's 10 pieces or 1000, every order is handled with the same artisan care and attention to detail. We cater to: Brides, wedding planners, luxury event houses, and gifting curators.
For Resellers & Stockists
Are you a designer store, boutique, concept store, or gifting platform looking to stock something truly distinctive?
Dhaaga Life offers wholesale and stockist partnerships across India and internationally. Our handcrafted range is designed to complement premium retail environments and because everything is artisan-made, your customers get exclusivity that mass-produced labels simply cannot offer.
We work with:
- Independent boutiques & designer stores
- Lifestyle & concept stores
- Wedding gifting curators & planners
- Export buyers & international resellers
- Corporate gifting platforms
Reach out to explore our wholesale catalogue and reseller programme.
Why Dhaaga Life?
- 🧵 Handcrafted in India — sustainable, artisan-made, non-mass-produced
- 🎨 Fully customisable — bespoke products for retail, gifting & wholesale
- 💍 Wedding gifting specialists — personalised, bulk-ready, theme-matched
- 🏪 Stockist-friendly — wholesale partnerships for boutiques & designer stores
- 🌍 Export-ready — shipping pan-India and to international markets
- 👩🦱 Women-led & women-powered — from founders to artisans
- 💼 B2B & D2C — we work with individual buyers and business partners alike